INTERNATIONAL SPIRITS AND WINES ASSOCIATION OF INDIA
The International Spirits & Wines Association of India (ISWAI) is a representative body of the national and international premium spirits & wine brands in India. Founded in 2004 and promoted by multinational alcoholic beverage companies, the association serves as an interface between the industry and stakeholders providing a collective viewpoint on all aspects of the alcoholic beverage business.
ISWAI members include global leaders in both the spirits and wine industries, like Bacardi, Beam Suntory, Brown-Forman, Campari Group, Diageo-United Spirits, Moet Hennessy, Pernod Ricard, and William Grant & Sons. Together ISWAI members account for a substantial part of the revenue generated from spirits & wine beverages across the country.
WHAT WE DO
- TRADE & TAX
We engage with relevant stakeholders in shaping the regulatory framework and taxation policies across the Indian States, and work towards the creation of equitable, fair and non-discriminatory policies for market access, both tax and non-tax matters. Such engagements are based on representations and discussions, supported with data, logical reasoning and examples from both the domestic and international arena.
Free Trade Agreement: Along with our partner associations, we engage with the relevant stakeholders involved in FTA negotiations, to create a logical framework for a temperate import tariff for import of AlcoBev Spirits and Wines into India, and a reasonable smoothening of Non-Tariff-Barriers, thereby facilitating ease of doing business.
On behalf of its members, ISWAI raises issues with all stakeholders to strengthen the industry framework so as to facilitate business to be carried out in a fair, ethical and transparent manner and create a win-win situation for all stakeholders, regulators, industry and trade.
ALCOHOL & HEALTH
ISWAI believes that alcohol should be consumed in a responsible manner and in moderation. To this end, ISWAI works to enhance the general level of awareness concerning the responsible consumption of alcoholic beverages, thereby encouraging people to adopt a culture of ‘Drink Less and Drink Better’.
DRIVE INDUSTRY REPUTATION
ISWAI strives to transform the Indian spirits and wines industry by upholding the highest level of transparent and ethical business practices, hence building industry credibility.
IMPROVE BUSINESS ENVIRONMENT
ISWAI encourages meaningful dialogues with all stakeholders to facilitate ease of doing business and create a level playing field. We aim to serve as a platform to share & exchange knowledge on industry best practices and bring in the highest standard of quality, technical processes and ways of working.
GOVERNANCE & COMPLIANCE
ISWAI members are committed to maintaining the highest standard of compliances and adherence to the laws of the land in all aspects of their operations.