Mumbai: The International Spirits & Wines Association of India (ISWAI), the apex body of the premium AlcoBev manufacturing companies, has strongly urged the state government to consider and implement home delivery of liquor as the long-term policy amid growing fears over a fresh Covid (Omicron) wave.
The current festive months are the peak consumption period, and regularising/formalising of home delivery will ensure minimal disruption to the industry, the association has said in its appeal. It also said that home delivery will ensure citizen convenience and protect jobs whilst saving the state revenue from the industry, the association said.
Underlining the need to implement online liquor delivery forever, Nita Kapoor, ISWAI CEO, pointed out the findings of the 2020 post-Covid lockdown “Consumer pulse on home delivery of liquor” survey by ‘Local circles’, which showed 52% of the 8,078 citizens polled across the country wanted the state administrations to implement ‘home delivery solution’. – Chittaranjan Tembhekar