Hyderabad, Dec 30 (UNI) The International Spirits & Wines Association of India (ISWAI), the apex body of the premium AlcoBev sector, on Thursday urged the state government of Telangana to consider and implement home delivery of liquor against the growing concern of Covid (Omicron).
The current festive months are the peak consumption period for the industry, and regularizing and formalizing of home delivery will ensure minimal disruption to the industry, ensure citizen convenience, and also protect jobs whilst protecting state revenue from the alcobev industry, the association said in a release here.

Underlining the need to implement online liquor delivery, ISWAI CEO Ms. Nita Kapoor, pointed to a 2020 post-Covid lockdown Local Circles survey on “Consumer pulse on home delivery of liquor” that shows 52 percent of citizens of the 8,078 polled across the country wanting state administrations to implement a ‘home delivery solution’. The survey also reaffirms that the majority of consumers of alcoholic beverages called out convenience & social distancing as the two most important reasons for ordering alcohol via home delivery.